Why does it work?
Good readers have longer eye movements, shorter fixations (pauses during reading), and make fewer regressions (backtracking movements) than poor readers—a pattern which makes reading more efficient and more effective. Asym works by providing all readers visual cues within the text that subtly encourage the same eye movement patterns that good readers have learned to do naturally. These visual reminders help readers to pause and chunk phrases into units of meaning, as the brain would naturally pause during sentence comprehension.
This technique of emphasizing units of meaning with visual cues has been laboratory and field-tested by scientists in a variety of disciplines for over 60 years, and results have been published in dozens of peer-reviewed journal articles. These studies have demonstrated that manual and semi-automated application of this technique improves reading speed, comprehension, and enjoyment by up to 40%.
How does it work?
Asym is a software-based method that automatically applies this asymmetrical spacing to documents. It analyzes the organization of languages to determine how to best format word spaces to improve reading comprehension. Then it applies this analysis to modify the format of the spaces between words in real time to web or other documents.
Why do I need this?
Forty-three percent of adult Americans with low literacy, while able to read, have difficulty with moderately challenging literacy activities. All readers—but especially those struggling readers—will benefit and be able to read faster and understand more.
For publishers and advertisers, readers of your content and branding & marketing creatives will also remember and engage with your message more with Asym applied. As an example, Asym Spacing has been shown to increase display advertising click-through rates by 15-33%, and up to 66% for well-targeted creatives.
From the ground up, Asymmetrica has focused on building the most effective, flexible, and deliverable technology available. Every factor of the reading experience—the type of content we read, how we read, and even the specific person who's reading—is part of our language models.
We focus specifically on both content creators and consumers, creating a constant-feedback, results-based approach that adjusts our technology to you. We only benefit if you do.
Asym's formatting technology is extremely flexible, with multiple comprehensive data models and live adjustment factors that support any content. Our fast, highly reliable APIs support seamless processing for all text, creating more readable and engaging content. No special reader application or SDK is required.
Whether you want to increase engagement, click-throughs, and income on content you provide to your users, or whether you yourself want to spend less time reading and improve your understanding of what you read, Asymmetrica has products and solutions that will work for you.