our mission
our mission
we provide unobtrusive, large-scale reading improvement for web and print media
we provide unobtrusive, large-scale reading improvement for web and print media
our focus is on combining reading science and data science to better understand how humans read
About us
Asymmetrica Labs was founded in 2014 in San Francisco within HVF (Hard Valuable Fun), Max Levchin's company creation laboratory. Asymmetrica has created a text format that meaningfully improves reading comprehension. Our software platform, Asym, is a cognitive technology that precisely adjusts the spaces between words. Asym provides a 5-32% lift to the cornerstones of online revenue generation: retail revenue, conversion funnels, web engagement, advertisement CTRs, and direct mail. Asym improves how readers' brains render text and systematically makes your message and storytelling stick.
word spacing, if done correctly (i.e. in a more human way), can help poor readers become better readers
The big idea
Science shows that word spacing, if done correctly (i.e. in a more human way), can help poor readers become better readers and help good readers read quicker. We intend to turn this relatively unknown science into something universally accessible. Our goal is to improve global literacy by 10%.
The science works — this can be done.
we can measurably improve everyday tasks, such as how people fill out job applications and read medication instructions
Why we do this
Asymmetrical Word Spacing can make text content easier to read, faster to read, and more engaging. We can measurably improve everyday tasks, such as how people fill out job applications and read medication instructions.
When people are empowered to fill out a difficult application or read complicated medical instructions, there are ripple effects that create change. At Asymmetrica, although we can't measure these ripple effects, they are at the heart of everything we do.
Asym's formatting technology is extremely flexible, with multiple comprehensive data models and live adjustment factors that support any content
Our technology
From the ground up, we have focused on building the most effective, flexible, and deliverable technology available. Every factor of the reading experience – the type of content we read, how we read, and even the specific person who's reading – is part of our language models. We focus specifically on both content creators and consumers, creating a constant-feedback, results-based approach that adjusts our technology to you. We only benefit if you do. Asym's formatting technology is extremely flexible, with multiple comprehensive data models and live adjustment factors that support any content. Our fast, highly reliable APIs support seamless processing for all text, creating more readable and engaging content. No special reader application or SDK is required.
who we are
who we are
Chris Nicholas, PhD
Science
Cofounder & President. Chris has a PhD in neuroscience and is a published author on word and letter perception. Previously, he managed production, QA, IP, and R&D as CTO of ReadSmart (LTI). He is a co-inventor of several patents on fixed-layout ebooks and other typesetting technology.
Ken Brownfield
Engineering
Cofounder & CTO. Ken has 20+ years of experience building collaborative and effective teams across engineering, operations, product, and R&D for startups and enterprise. He previously designed & implemented infrastructure at PayPal, eBay, Slide, Google, & YouTube.
Edward Wilson
Communications
Edward has a joint degree in cognitive psychology & science, with postgrad certs in instructional design, technical communication, and adult education. He is a plain language advocate who blends principles from different disciplines to make complex ideas simple.
advisors
advisors
HVF Labs
Hard Valuable Fun
Hard Valuable Fun is part (mad) science lab, part seed fund. They make seed and early-stage investments, work with founding teams, and create companies. The lab investigates new concepts, prototypes ideas, and works with industry and technology leaders. HVF founders-in-waiting have spun out companies such as Affirm and Glow.
Kath Straub, PhD
Usability
Kath Straub leads Usability.org, a user-experience design firm that provides interactive design, plain language research, and training to government and private industry organizations around the world. Her work helps clients communicate effectively and interact persuasively.