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Asymmetrica takes on galactic literacy with Klingon support for online readers

category April 1, 2016

SAN FRANCISCO – April 1, 2016 – Today, San Francisco based tech startup, Asymmetrica (asym.co) announced Klingon language support for their product, “Asym.”

Klingon expands language support from Terran languages such as English and German, which was recently announced at DLD16 in January. Klingon is the largest non-Terran language in use on the internet and an underserved audience.

Beta Quadrant Map - for Klingon Language Support
Beta Quadrant Map

 

Why Klingon?

• Speed. In battle, it’s vital to understand tactical data quickly and accurately. Asym speeds reading of battlefield reports by 13%. Less time reading is more time to achieve your enemy’s defeat.

• Conversion Rate. The written word is powerful. Research shows that demands for unconditional surrender are 28% more likely to be obeyed when formatted with Asym Spacing. Increased surrender adherence is greater glory for the Empire.

• Comprehension. Contrary to vicious stereotypes, Klingons are a literate people. But educators complain that Klingon youth prefer to spend their time watching videos of phaser tag over reading. Peer reviewed research shows that chunking improves oral fluency of Shakespeare in the original Klingon by 54%.

• Honor. In a warrior culture, asking for help can be a great dishonor. The technology is designed to completely transparent – Asym Spaces are literally transparent, so use is never obvious. And it is easy to install for both developers (two lines of code) and for personal use (a one-time installation). Klingon children and adults who struggle with reading face no shame in using this enhancement technology.

Asym is an API for businesses and a free browser plug-in for consumers that reformats text in real time. This enhanced formatting optimizes word spacing to provide unobtrusive visual cues that help readers chunk text into meaningful units. These chunking cues correspond to text locations where the brain would naturally pause during sentence comprehension, improving the reading experience across a wide range of metrics.

The patent pending technology is data driven and analyzes how a language is organized, then leverages cloud computing to asymmetrically reformat the word spaces to improve the interface between the text and the reader.

The formatting technology is flexible, fast, and provides reliable benefits to readers and publishers for any kind of text content with 7-32% increases in content sharing, completion, conversion rates, click-thru rates, and engagement.

“With more than half of reading done on mobile communicators, distraction is a serious problem not just in our local star system but also throughout the beta quadrant. This technology can improve the reading experience for both native speakers and those reading a second language,” says Chris Nicholas, Cofounder and President of Asymmetrica. “Low-literacy is a galactic problem.”

Asymmetrica offers the first scalable service to augment reading on the web since the advent of HTML nearly 25 years ago. “Today we deliver Asym Spacing at light speed, but we are looking into warp speed distribution technologies,” says Ken Brownfield, Cofounder and CTO of Asymmetrica. “Asym is engineered to be unobtrusive, but is unrelated to Klingon cloaking technology or transparent aluminum.”

“We have experimented with and like the user-experience of using transporters to beam Asym Spaces,” says Edward Wilson, Director of Communication at Asymmetrica. “But transporter technology may not be reliable enough for enterprise use. The risk is that spaces might vanish or unintentionally get doubled. Both are contentious issues for designers.”

Asymmetrica’s API’s support seamless processing for all text, creating more readable and engaging content. No special reader application or SDK is required. To download the free browser plug-in, visit www.asym.co. To view Klingon content visit the Klingon Language Institute, http://www.kli.org/.

About Asymmetrica
Asymmetrica Labs was founded in 2014 in Max Levchin’s innovation and investment lab, HVF. Our mission is to provide unobtrusive, large-scale reading improvement for web and print media. To request a key for your website, download the free browser plug-in, or to find more information, visit www.asym.co.

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Beta quadrant map image courtesy of Jack Cowan.

Media contact:
press@asym.co


Asymmetrica Team
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