The  Asym

Ideas  about  the  next  UX

Metrics – the business view

December 19, 2017
Asymmetrica Team infographic - metrics from a business view

At Asym we take a dedicated business view to prioritizing performance measurements. We focus on optimizing the elements that make most impact on the business. This is the 5th post in our series on metrics. It ranks metrics according to direct impact on business success. This can be different for different companies: in many cases […]

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Metrics – the ‘equal responsibility’ view

November 27, 2017
Asymmetrica Team infographic - metrics equal responsibility view

Asym stacks with existing optimization efforts to compound your results. The ‘equal responsibility’ model of metrics takes the same stacking approach. This post is the fourth in our series on metrics. It introduces the idea that metrics can be seen as pillars, rather than a pyramid. The other posts in the series provide different perspectives […]

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Metrics – The traditional view

November 20, 2017
Asymmetrica Team Metrics traditional view that consumption is best

Asym works by increasing the quality of attention. Quality of attention is a challenging metric that does not always fit into a traditional view. This post is the third in our series on metrics. It highlights the value placed on consumption metrics and brings in examples of specific situations where consumption metrics may be poor […]

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Essential optimization metrics organized into categories

November 13, 2017
Asymmetrica Team metrics categories - an overview

With conversion rate optimization software like Asym, a key ingredient to profitability is measuring the true impact on business success. Which metrics actually deliver? To get there we first need to put metrics into categories. This is the second post in our series on metrics. It helps make sense of a wide variety of metrics […]

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How Tesla can make your metrics better

November 6, 2017
Asymmetrica Team Tesla proves metrics outdated

Metrics can direct (and at times misdirect) crucial site optimizations. Better metrics lead to better investments in time, resources, and strategy. This post is the first in Asymmetrica Labs series on prioritizing metrics. It presents examples of common problems encountered when relying on some of the most popular metrics. The other posts in the series provide different perspectives on which metrics are most valuable. […]

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Asym has expanded – you can now reach 49% more readers

October 24, 2016
Asymmetrica Team Rate of Asym Growth

We’re excited to announce Asym has doubled its language base: we now support two new languages, Spanish and French. Together with our existing support for English and German, Asym can now deliver text optimization to 68% of the top 10M websites and 39% of the world’s 3.6 billion internet users. That’s a growth in coverage of 27% […]

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Technology makes us information rich and attention poor

June 2, 2016
Asymmetrica Team Fovea window and chunking text for speed reading

You can’t speed read (5-10x faster) without a corresponding loss in comprehension, but it turns out that you can read faster and understand more of what you read if you improve the user experience inside the foveal window. This post describes relevant terms and examines empirical evidence on improving the user experience of reading. A […]

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Asymmetrica takes on galactic literacy with Klingon support for online readers

April 1, 2016
Asymmetrica Team

SAN FRANCISCO – April 1, 2016 – Today, San Francisco based tech startup, Asymmetrica ( announced Klingon language support for their product, “Asym.” Klingon expands language support from Terran languages such as English and German, which was recently announced at DLD16 in January. Klingon is the largest non-Terran language in use on the internet and […]

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The Compound Interest of Better Reader Engagement

March 3, 2016
Ken Brownfield

Asymmetrica was founded to improve reading comprehension and speed. Not only for those who struggle with reading, but for those want to read and understand more in our increasingly hectic, distracted lifestyles. Our collective reading ability has an enormous impact on our success and improved productivity, both as individuals and as communities. Improving reading isn’t just […]

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Safari & Firefox: The death and rebirth of browser extensions

November 25, 2015
Ken Brownfield

Recently I began to notice that users of our Asym Extension for Safari and Firefox were not automatically receiving new features and important compatibility updates to Asym. But our Chrome users were staying up to date. Everything on our end seemed okay, but we shortly found the root cause. We thought that thebackground in this […]

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The Best of Intentions

September 2, 2015
Ken Brownfield

A NEW SET OF FEATURES, AND AN UNEXPECTED PROBLEM Earlier this week at Asymmetrica, we ran into a bit of a hiccup. Actually, it was a bit of a disaster. We came out of it with some bruises and some lost users, but also with a clearer sense of what Asymmetrica is about and a […]

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Introducing Asym Spacing

July 13, 2015
Ken Brownfield

The spaces between the words we read every day have remained essentially unchanged since the Early Middle Ages. Uniform, unvarying word spacing dominates how type is arranged despite radical technological developments in the past millennium in the way text and documents are created and distributed. But why are even spaces the norm, when decades of […]

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