Here’s why your content doesn’t get the attention it deserves.
May 16, 2018Edward Wilson
The takeaway to this article? Readers don’t decide to block off 5–10 minutes of dedicated attention to read your stuff. They are constantly paying micro-attention to bits of your content, evaluating how soon they can stop reading and move on to something else. It’s managing micro-attention that makes or breaks your content performance. Micro-attention […]
continue reading...Innovative technology without the FB hidden cost
April 3, 2018Asymmetrica Team
Turning content into money can be a challenging proposition. It’s a noisy world filled with other companies trying to turn their content into money. How to get your content to surface above the noise and get noticed? While we all agree people stare at their screens (including us), there is absolutely no guarantee they will […]
continue reading...Metrics – the ‘what pays the bills’ view
February 27, 2018Asymmetrica Team
Asym is built to boost business success. That means defining ‘business success’ is a big deal. At Asym we believe ‘delivering profit’ is most often the ultimate measure of business success, which is why our pricing structure requires no net spend. This post is the last in our series on Metrics. It highlights the metric that […]
continue reading...Metrics – the business view
December 19, 2017Asymmetrica Team
At Asym we take a dedicated business view to prioritizing performance measurements. We focus on optimizing the elements that make most impact on the business. This is the 5th post in our series on metrics. It ranks metrics according to direct impact on business success. This can be different for different companies: in many cases […]
continue reading...Metrics – the ‘equal responsibility’ view
November 27, 2017Asymmetrica Team
Asym stacks with existing optimization efforts to compound your results. The ‘equal responsibility’ model of metrics takes the same stacking approach. This post is the fourth in our series on metrics. It introduces the idea that metrics can be seen as pillars, rather than a pyramid. The other posts in the series provide different perspectives […]
continue reading...Metrics – The traditional view
November 20, 2017Asymmetrica Team
Asym works by increasing the quality of attention. Quality of attention is a challenging metric that does not always fit into a traditional view. This post is the third in our series on metrics. It highlights the value placed on consumption metrics and brings in examples of specific situations where consumption metrics may be poor […]
continue reading...Essential optimization metrics organized into categories
November 13, 2017Asymmetrica Team
With conversion rate optimization software like Asym, a key ingredient to profitability is measuring the true impact on business success. Which metrics actually deliver? To get there we first need to put metrics into categories. This is the second post in our series on metrics. It helps make sense of a wide variety of metrics […]
continue reading...How Tesla can make your metrics better
November 6, 2017Asymmetrica Team
Metrics can direct (and at times misdirect) crucial site optimizations. Better metrics lead to better investments in time, resources, and strategy. This post is the first in Asymmetrica Labs series on prioritizing metrics. It presents examples of common problems encountered when relying on some of the most popular metrics. The other posts in the series provide different perspectives on which metrics are most valuable. […]
continue reading...Asym has expanded – you can now reach 49% more readers
October 24, 2016Asymmetrica Team
We’re excited to announce Asym has doubled its language base: we now support two new languages, Spanish and French. Together with our existing support for English and German, Asym can now deliver text optimization to 68% of the top 10M websites and 39% of the world’s 3.6 billion internet users. That’s a growth in coverage of 27% […]
continue reading...Technology makes us information rich and attention poor
June 2, 2016Asymmetrica Team
You can’t speed read (5-10x faster) without a corresponding loss in comprehension, but it turns out that you can read faster and understand more of what you read if you improve the user experience inside the foveal window. This post describes relevant terms and examines empirical evidence on improving the user experience of reading. A […]
continue reading...Asymmetrica takes on galactic literacy with Klingon support for online readers
April 1, 2016Asymmetrica Team
SAN FRANCISCO – April 1, 2016 – Today, San Francisco based tech startup, Asymmetrica (asym.co) announced Klingon language support for their product, “Asym.” Klingon expands language support from Terran languages such as English and German, which was recently announced at DLD16 in January. Klingon is the largest non-Terran language in use on the internet and […]
continue reading...The Compound Interest of Better Reader Engagement
March 3, 2016Ken Brownfield
Asymmetrica was founded to improve reading comprehension and speed. Not only for those who struggle with reading, but for those want to read and understand more in our increasingly hectic, distracted lifestyles. Our collective reading ability has an enormous impact on our success and improved productivity, both as individuals and as communities. Improving reading isn’t just […]
continue reading...Safari & Firefox: The death and rebirth of browser extensions
November 25, 2015Ken Brownfield
Recently I began to notice that users of our Asym Extension for Safari and Firefox were not automatically receiving new features and important compatibility updates to Asym. But our Chrome users were staying up to date. Everything on our end seemed okay, but we shortly found the root cause. We thought that thebackground in this […]
continue reading...The Best of Intentions
September 2, 2015Ken Brownfield
A NEW SET OF FEATURES, AND AN UNEXPECTED PROBLEM Earlier this week at Asymmetrica, we ran into a bit of a hiccup. Actually, it was a bit of a disaster. We came out of it with some bruises and some lost users, but also with a clearer sense of what Asymmetrica is about and a […]
continue reading...Introducing Asym Spacing
July 13, 2015Ken Brownfield
The spaces between the words we read every day have remained essentially unchanged since the Early Middle Ages. Uniform, unvarying word spacing dominates how type is arranged despite radical technological developments in the past millennium in the way text and documents are created and distributed. But why are even spaces the norm, when decades of […]
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