The Asymmetrica Blog

Ideas about the next UX

Here’s why your content doesn’t get the attention it deserves.

May 16, 2018
Edward Wilson antman, representing a micro solution to a micro problem

The takeaway to this article? Readers don’t decide to block off 5–10 minutes of dedicated attention to read your stuff. They are constantly paying micro-attention to bits of your content, evaluating how soon they can stop reading and move on to something else. It’s managing micro-attention that makes or breaks your content performance.   Micro-attention […]

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Innovative technology without the FB hidden cost

April 3, 2018
Asymmetrica Team Asym makes ideas stick better

Turning content into money can be a challenging proposition. It’s a noisy world filled with other companies trying to turn their content into money. How to get your content to surface above the noise and get noticed? While we all agree people stare at their screens (including us), there is absolutely no guarantee they will […]

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Metrics – the ‘what pays the bills’ view

February 27, 2018
Asymmetrica Team Infographic of metrics from a business view

Asym is built to boost business success. That means defining ‘business success’ is a big deal.  At Asym we believe ‘delivering profit’ is most often the ultimate measure of business success, which is why our pricing structure requires no net spend.  This post is the last in our series on Metrics. It highlights the metric that […]

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Metrics – the business view

December 19, 2017
Asymmetrica Team infographic - metrics from a business view

At Asym we take a dedicated business view to prioritizing performance measurements. We focus on optimizing the elements that make most impact on the business. This is the 5th post in our series on metrics. It ranks metrics according to direct impact on business success. This can be different for different companies: in many cases […]

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Metrics – the ‘equal responsibility’ view

November 27, 2017
Asymmetrica Team infographic - metrics equal responsibility view

Asym stacks with existing optimization efforts to compound your results. The ‘equal responsibility’ model of metrics takes the same stacking approach. This post is the fourth in our series on metrics. It introduces the idea that metrics can be seen as pillars, rather than a pyramid. The other posts in the series provide different perspectives […]

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Metrics – The traditional view

November 20, 2017
Asymmetrica Team Metrics traditional view that consumption is best

Asym works by increasing the quality of attention. Quality of attention is a challenging metric that does not always fit into a traditional view. This post is the third in our series on metrics. It highlights the value placed on consumption metrics and brings in examples of specific situations where consumption metrics may be poor […]

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Essential optimization metrics organized into categories

November 13, 2017
Asymmetrica Team metrics categories - an overview

With conversion rate optimization software like Asym, a key ingredient to profitability is measuring the true impact on business success. Which metrics actually deliver? To get there we first need to put metrics into categories. This is the second post in our series on metrics. It helps make sense of a wide variety of metrics […]

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How Tesla can make your metrics better

November 6, 2017
Asymmetrica Team Tesla proves metrics outdated

Metrics can direct (and at times misdirect) crucial site optimizations. Better metrics lead to better investments in time, resources, and strategy. This post is the first in Asymmetrica Labs series on prioritizing metrics. It presents examples of common problems encountered when relying on some of the most popular metrics. The other posts in the series provide different perspectives on which metrics are most valuable. […]

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Asym has expanded – you can now reach 49% more readers

October 24, 2016
Asymmetrica Team Rate of Asym Growth

We’re excited to announce Asym has doubled its language base: we now support two new languages, Spanish and French. Together with our existing support for English and German, Asym can now deliver text optimization to 68% of the top 10M websites and 39% of the world’s 3.6 billion internet users. That’s a growth in coverage of 27% […]

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Technology makes us information rich and attention poor

June 2, 2016
Asymmetrica Team Fovea window and chunking text for speed reading

You can’t speed read (5-10x faster) without a corresponding loss in comprehension, but it turns out that you can read faster and understand more of what you read if you improve the user experience inside the foveal window. This post describes relevant terms and examines empirical evidence on improving the user experience of reading. A […]

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Asymmetrica takes on galactic literacy with Klingon support for online readers

April 1, 2016
Asymmetrica Team

SAN FRANCISCO – April 1, 2016 – Today, San Francisco based tech startup, Asymmetrica ( announced Klingon language support for their product, “Asym.” Klingon expands language support from Terran languages such as English and German, which was recently announced at DLD16 in January. Klingon is the largest non-Terran language in use on the internet and […]

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The Compound Interest of Better Reader Engagement

March 3, 2016
Ken Brownfield

Asymmetrica was founded to improve reading comprehension and speed. Not only for those who struggle with reading, but for those want to read and understand more in our increasingly hectic, distracted lifestyles. Our collective reading ability has an enormous impact on our success and improved productivity, both as individuals and as communities. Improving reading isn’t just […]

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Introducing Asym Spacing

July 13, 2015
Ken Brownfield

The spaces between the words we read every day have remained essentially unchanged since the Early Middle Ages. Uniform, unvarying word spacing dominates how type is arranged despite radical technological developments in the past millennium in the way text and documents are created and distributed. But why are even spaces the norm, when decades of […]

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