Asym has expanded – you can now reach 49% more readers

We’re excited to announce Asym has doubled its language base: we now support two new languages, Spanish and French. Together with our existing support for English and German, Asym can now deliver text optimization to 68% of the top 10M websites and 39% of the world’s 3.6 billion internet users. That’s a growth in coverage of 27% more websites and 49% more readers since July 2015.

Asym can now boost readability for

 Total percentage of websites Asym can reach in top 10M websites
Rate of Asym Growth

 

We now have people using our content optimization technology in 224 countries and an almost complete saturation of all significant U.S. business hubs. 

 

Asym use Worldwide

asym use worldwide

 

The best news of all? Business and Personal users of the Asym platform don’t need to do anything to access the new language functionality. We’ve expanded the markets you can reach and made it completely effortless on your part.

 

Asym Use in the United States
Asym use in United States
Asym Use in Europe
Asym use in Europe

 

The API, javascript widget, and the desktop browser extensions (Chrome, Safari, & Firefox), have the increased functionality baked in. In addition we are currently working on some exciting new features that will bring increased personalization and personal control over your reading experience. These features will roll out over the next couple of quarters.
Scroll down to get details on how to get an Asym Subscription free for up to 6 months, plus see a visual map of different languages and more info on language use in the top 10m websites.

 

Word Spacing Optimized By Language

Frequency of Language use in top 10m websitesHere is a peek at how Asym can boost engagement rates for four out of the top six content languages on the internet (Japanese and Russian remain).
Asym automatically detects the language(s) on a web page. It measures the syntactic structure for each language and creates a map of word spacing cues based on structural patterns. Asym then uses that map to create unobtrusive visual cues that draw attention to important sections in the text (hence the term ‘text optimization’). Each language has a different map, therefore each language requires a different pattern of cues to help readers chunk the text. Each language also has a different word density. Asym accounts for this  and will automatically adjust spacing for languages with longer average word length such as German and French.

 

A Visual Representation of Languages

Each of these languages has its own unique syntactic fingerprint. For a deeper look at how Asym works, we’ve created syntactograms comparing word spacing maps for English, German, Spanish, and French. These syntactograms visually present some of the structural aspects of language we use to optimize visual cues in typography. Highlighted (bright bars) are relative adjustments to the spaces before and after certain words common syntactic words (ofthe, and, and a) in each language. Warmer colors (red, orange, yellow) indicate space expansions, while cooler colors (cyan, blue, and purple) indicate space compressions (cyan, blue, and purple).

Syntactic impact of the same word in different languages

syntactograms-by-language1
syntactograms-by-language2
syntactograms-by-language3
syntactograms-by-language4

 

Moving Forward in Changing Times

At Asymmetrica Labs we know reading behavior is changing. We know 87% of users use more than one screen at a time. We’re familiar with the study that suggests the average human attention span has gone from 12 seconds in 2000 to 8 seconds in 2013 (famously, a goldfish’s attention span is estimated at 9 seconds). We see the world moving towards an era where attention is becoming the scarcest (and thus most precious) commodity.

As markets transition towards an economy based on attention (the attention economy), we don’t view Asym  as new technology. We see Asym as a completely new medium. We are presenting text on a new surface, we are fundamentally changing the background of text, and we are doing it in a way that optimizes text for human consumption. Where some might see Asym as the right technology at the right time, we see Asym as a new medium designed for a new time

Interested in getting onboard early? We are offering a limited number of Asym subscriptions free for up to 6 months in exchange for participating in case studies on improved conversion rates. 

  • Install Asym before Dec 10 2016 to get 3 free months.
  • Install Asym before the end of October 2016 to get an additional 3 months, for a total of 6 free months.

We are looking for a few content optimization examples from several different industries, company types, and company sizes, and we can apply Asym to web, email, and print. If you are interested please reach out to us at connect@asym.co before the spaces fill. Our new medium helps your audience read and engage with your content in four major languages. Installation takes a few minutes. Why wait? There is no better time to be part of the expansion.

 

Timelapse of Asym use across the United States
Timelapse of Asym use across the U.S.

 

Thanks for your time, and as always . . .

Enjoy your reading!

Chris, Ken, and Edward

 

P.S. Asymmetrica continues its work on new languages, along with improvements and deeper research into the languages we already support. Are there languages that are important to you or your business that we don’t yet support? Let us know!

Resources

87% users use more than 1 screen at a time – Accenture report

Attention span drop from 12 seconds to 8 seconds– Microsoft study Downloadable PDF

Asymmetrica takes on galactic literacy with Klingon support for online readers

SAN FRANCISCO – April 1, 2016 – Today, San Francisco based tech startup, Asymmetrica (asym.co) announced Klingon language support for their product, “Asym.”

Klingon expands language support from Terran languages such as English and German, which was recently announced at DLD16 in January. Klingon is the largest non-Terran language in use on the internet and an underserved audience.

Beta Quadrant Map - for Klingon Language Support
Beta Quadrant Map

 

Why Klingon?

• Speed. In battle, it’s vital to understand tactical data quickly and accurately. Asym speeds reading of battlefield reports by 13%. Less time reading is more time to achieve your enemy’s defeat.

• Conversion Rate. The written word is powerful. Research shows that demands for unconditional surrender are 28% more likely to be obeyed when formatted with Asym Spacing. Increased surrender adherence is greater glory for the Empire.

• Comprehension. Contrary to vicious stereotypes, Klingons are a literate people. But educators complain that Klingon youth prefer to spend their time watching videos of phaser tag over reading. Peer reviewed research shows that chunking improves oral fluency of Shakespeare in the original Klingon by 54%.

• Honor. In a warrior culture, asking for help can be a great dishonor. The technology is designed to completely transparent – Asym Spaces are literally transparent, so use is never obvious. And it is easy to install for both developers (two lines of code) and for personal use (a one-time installation). Klingon children and adults who struggle with reading face no shame in using this enhancement technology.

Asym is an API for businesses and a free browser plug-in for consumers that reformats text in real time. This enhanced formatting optimizes word spacing to provide unobtrusive visual cues that help readers chunk text into meaningful units. These chunking cues correspond to text locations where the brain would naturally pause during sentence comprehension, improving the reading experience across a wide range of metrics.

The patent pending technology is data driven and analyzes how a language is organized, then leverages cloud computing to asymmetrically reformat the word spaces to improve the interface between the text and the reader.

The formatting technology is flexible, fast, and provides reliable benefits to readers and publishers for any kind of text content with 7-32% increases in content sharing, completion, conversion rates, click-thru rates, and engagement.

“With more than half of reading done on mobile communicators, distraction is a serious problem not just in our local star system but also throughout the beta quadrant. This technology can improve the reading experience for both native speakers and those reading a second language,” says Chris Nicholas, Cofounder and President of Asymmetrica. “Low-literacy is a galactic problem.”

Asymmetrica offers the first scalable service to augment reading on the web since the advent of HTML nearly 25 years ago. “Today we deliver Asym Spacing at light speed, but we are looking into warp speed distribution technologies,” says Ken Brownfield, Cofounder and CTO of Asymmetrica. “Asym is engineered to be unobtrusive, but is unrelated to Klingon cloaking technology or transparent aluminum.”

“We have experimented with and like the user-experience of using transporters to beam Asym Spaces,” says Edward Wilson, Director of Communication at Asymmetrica. “But transporter technology may not be reliable enough for enterprise use. The risk is that spaces might vanish or unintentionally get doubled. Both are contentious issues for designers.”

Asymmetrica’s API’s support seamless processing for all text, creating more readable and engaging content. No special reader application or SDK is required. To download the free browser plug-in, visit www.asym.co. To view Klingon content visit the Klingon Language Institute, http://www.kli.org/.

About Asymmetrica
Asymmetrica Labs was founded in 2014 in Max Levchin’s innovation and investment lab, HVF. Our mission is to provide unobtrusive, large-scale reading improvement for web and print media. To request a key for your website, download the free browser plug-in, or to find more information, visit www.asym.co.

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Beta quadrant map image courtesy of Jack Cowan.

Media contact:
press@asym.co