Asymmetrica  Labs

Perspectives

Asym makes ideas stick better

Innovative technology without the FB hidden cost

category April 3, 2018

Turning content into money can be a challenging proposition. It’s a noisy world filled with other companies trying to turn their content into money. How to get your content to surface above the noise and get noticed?

While we all agree people stare at their screens (including us), there is absolutely no guarantee they will actually pay attention to it or act on it. We’ve all experienced scrolling onto some really great content and thinking to ourselves “what a good idea,” then scrolling on and completely forgetting the original content. This typical scenario illustrates the difficulty in getting messages to go from the screen to the brain, and actually stay there.

To land customers and actually get an ROI on content, companies rely on pushing content onto screens. That is about ¼ of the battle. Getting the content out there is the easy part. Getting that content to stick is the challenge.

The perils of modern reading

To describe this very directly, getting your content from the screen into your viewers heads ain’t easy.

Attention transactions matter

It’s comforting to believe once your content is published, readers “just download” your carefully crafted message into their brains with 100% fidelity like a copy and paste. But modern reading environments are tough: noisy, frequently mobile, and often multiscreen. We all know multitasking is bad, yet we all do it because our modern devices and technology make it so easy. And today’s readers have fleeting attention spans that are just few swipes or clicks away from someone else’s content. Alerts, notifications, and breaking news are roadside hazards for your delivering your message. In the space between your published content and readers’ brains there’s a lot of room for information loss and message degradation. How to help your message get through?

The standard approach

Facebook does a great job of getting your content onto screens in front of people. It acts as technology that exists between you and your customers, and helps you get those customers. The events of that past months make the not-so-hidden cost is pretty clear. To get your content in front of people Facebook demands you place your content onto their platforms, where it happily exists as a data vampire, feeding on your content and making money selling and reselling your data.

 

tweet complaining about Facebook Data Breach

 

We don’t do that. Like Facebook we are technology that exists between your and your customers, but the similarities end there. Our approach keeps your content on your platforms. Our technology facilitates getting the message from the screen to your customers heads by making it easier to scan and remember information. And because we use a small (micro) charge per attention exchange as our business model, our interests are aligned. We succeed when your consumers read more.

Make it stick

Our innovative microtypography uses cues based on neuroscience to help get messages from screens to your customers’ brains. It makes messages sticky. There is no simpler way to put it.

 

Asym makes ideas stick better

 

It’s easy to get into the weeds here and dive into intricate details, but a 30,000 ft view of our technology looks like this.

Our team is stacked. We have a PhD in neuroscience who is a leading expert in word and letter recognition. Using a cutting-edge ingenious approach to visually group words  into chunks, he was able to identify the exact locations in text where readers’ eyes need cues in order to separate high-value and low-value sections of text.

Working with an ex-Google (and ex-YouTube, ex-eBay, and ex-PayPal) engineer, together they were able to deliver this cue-enhancing text chunking via a fast API to digital text. In approximately 60 milliseconds, the typography of every line on your page can be optimized for typical human reading patterns.

Readers scan and skim quicker, parse the document into sensible blocks of ideas, and retain those ideas more successfully than when reading text without the cues. This enhanced reading experience turns into more engagement (clicks), longer dwell times, greater page depth, and reduced bounce rates. The increased comprehension and engagement has real world consequences such as more add-to-cart transactions, more checkouts, and more conversions. It also happens to help people with low literacy read easier.

There is more to the inner workings of how we are able to lift conversion rates for every page of content on your site by 10-15% minimum, but don’t take our word for it. Test us. For free. Depending on the package you get, we can even tune the typography to suit the reading patterns and average reading level of your audience.

If you need a way to move the lever on every page in your site, regardless of if your site has 20 thousand or 20 million page views a month, it may be worth a try. We make your messages more sticky. You could even say we make them superstick.

You can reach us here.

Get it across innovatively. And nicely.

Our business model is built to serve you without the nasty surprises of the other business models that have been making the news. You can test us free, no commitment required to ensure the results we’ve driven for others work for you as well. Because there is no overhead expense and you can uninstall with no issues and no commitments, this is literally zero-risk.

Our technology is a different approach to winning customers. Like other approaches it exists to help get your content from screens into people’s heads, but the way we go about is very different from any other approach out there. We aren’t like others, but that may be a good thing.

Are you innovative enough to test us? Risk free?

 

Thanks for reading.

The Asym Team


Asymmetrica Team
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